In the market, there are tens of thousands of new tea shops. Facing so many tea brands, what makes Qifen sweet milk tea a leader in the tea industry? This article will explain to you from the aspects of market development, brand competition and local strategy.
1. Professional team management, develop market with core technology
Site selection has become one of the important factors in the management of tea shops. Before opening a store, a professional team first goes to the market to check and analyze the address of customer flow. After in-depth understanding of the market, according to their own brand positioning to match, and finally through layer by layer analysis to determine the address.
2. Differentiated competition
It's either different or dead. In the real market competition, if enterprises can not find their own core differences, there will be no moat business environment. In the tea market, healthy and nutritious new tea drinks are very popular with consumers. Qifen sweet milk tea is mainly English corn nut milk tea, not only tastes good, but also very nutritious.
3. Implement localization strategy
It is said that one side conserves water and soil and the other side preserves people. Different places have different eating habits and different requirements for tea. If a brand wants to have a foothold in the tea market, it needs to implement the localization strategy. According to the tea drinking habits of local consumers, the products are customized and diversified product series are launched to meet the color of tea drinking habits of consumers.
With the development of economy, the competition in tea market will be more and more fierce, and consumers will pursue more differentiated products. So, if entrepreneurs want to establish their own brand in the tea market, they must learn the above operating experience and skills of Qifen Tian, so as to develop their brands better.